My Story
Hey!
I'm Becs
Mum to Lily and Joe, wife to Paul, and Business Architect to quietly brilliant women who are done with doing things the hard way.
I've been working in the online space since 2009. So I've seen a lot, built a lot. Got it wrong more than once and eventually figured out that the problem was never the work, it was the business model.
Read the story ↓
Work Less, Live More ✦ Work Less, Live More ✦ Work Less, Live More ✦ Work Less, Live More ✦
Life is too short to spend it going through the motions
I learned that waaay too early.
I lost my dad suddenly when I was 16. That kind of thing has a way of rearranging your priorities fast. I grew up knowing that time is the only thing that genuinely runs out, and I didn't want to spend mine feeling trapped.
Fast forward to 2007, I was a new mum, working full time, running a home, trying to be all the things for all the people, and quietly falling apart. The guilt was constant. Guilty when work took over. Guilty when family had to come first. There was no version of that equation that felt like it added up.
So I did something that probably looked slightly unhinged from the outside: I quit my job with no real plan. Just a very strong feeling that there had to be a better way to do this.
the leap of faith
But I was trading my time
for money
Like most people when they start working for themselves, I simply did what I knew. I used my skills, my networks, my ability to spot opportunity, and I helped small businesses grow.
It worked, clients came, money followed, but somewhere around year two I looked up and realised I'd just swapped one job for another. I was trading my time for money, same as before, but this time with no sick pay, no holidays without guilt, and no income without my active effort.
I bloody knew better, too - I'd read Rich Dad Poor Dad. I understood the theory, but knowing something and implementing it are two very different things. I had all the pieces, I just hadn't put them together properly.
The problem wasn't my work ethic. It was my business model.
"Three days a week. That was the goal. That's what it is."
"Location freedom isn't a perk. It's part of what I designed."
the shift
Instead I needed to
create assets
Once I understood that the ceiling on my income and my freedom was the model itself, not my effort, or my skills, or how many hours I could squeeze out of a week, everything shifted.
I redesigned my business from the ground up. Built leverage into the architecture. Created recurring income that didn't depend on me being available every single day. And slowly, the business started to support my life rather than consume it.
And that's what I've been helping other people do ever since.
What clients say
What working with me
is actually like...
"Becs helps you discover the real entrepreneur in you and gives you the skills, space and ideas to implement your business and personal goals. She's honest, which is tough sometimes but she makes things happen."
— RACHEL WARBURTON
"From Day 1, Becs understood who I was and what I was about... even when I couldn't see it, she could! She has guided, supported and encouraged me to align and see my Zone of Genius."
— Laura w
"I was beginning to think I would have to give up the dream of having a learning portal, either that or spend a fortune on outsourcing. All the different components were really overwhelming and it seemed like a mountain I would be too scared even to start climbing. Working with Becs, I went from overwhelmed and near-defeated, to launching my first course in just 6 weeks!"
— bella luna
"Her support and guidance will have you really enjoying what you're doing. In all the years I've been doing business she is the one who gets it, understands and is authentic with her approach. Encouraging and honest all the way. "
— Nicola rose
